CUSTOMER SATISFACTION- EVER  INCREASING MARKET SHARE       Kera  is  proud to be patronized by millions as the tastiest of all cooking mediums and  the  most  ideal  hair  oil.  Truly  the  colour of  gold and the smell of yore, Kera enjoys  an  undisputed  plurality of  the  market  share in kerala-a feat achieved by ultimate  customer satisfaction.  A  permanent  place  in the hearts of housewives, chefs and good looking Indians.    FARMER FRIENDLY ORGANISATION                                                              For  over  27 lakh  coconut   farmers  in  the  state,  kerafed  has  been  a  beacon althrough,  offering  them  attractive  support  prices  for  coconut and copra during unfavorable  market  conditions,  procuring   copra   under   the   price   support  scheme  on  behalf of NAFED, Government  of  India  and  rendering  value  added  services  to  enhance  their  earnings  through   improved   productivity,  and   by assisting  them  in production and procurement. Apart from these, the Federation organises periodic extension activities to help farmers, like  demonstration  farms,  training  camps,  exhibitions, seminars and publication and distribution of bulletins and literature on coconut farming    Also  Kerafed  reimburses  the  expenses  for  establishing  copra  driers,  through the primary agricultural co-operative societies.    HOW KERAFED FUNCTIONS                                                                         For  effectively  and  efficiently carrying  out  the  administrative  and  operational  practices  on  a  day  by   day  basis,  Kerafed   sees its  state of  abode as three  -Northern,  Central  and  Southern  regions.  Each  region   has   around   300  primary  agricultural  credit co-operative  societies  functioning, organising   farmers  to   take  up   production, procurement and marketing initiatives.   PLANS FOR EXPANSION AND GROWTH                                                        Not  resting  on  the  laurels,  the  thought  process is already at work at Kerafed. How to grow further and expand and diversify and ....   Plans  are afoot  to  enter  into the  field of  producing  highly demanded coconut related  products like  desiccated coconut, coconut cream, bottled tender coconut water,  coconut  milk and  confectionery  substances,  cosmetics like herbal hair oil; activated  charcoal, shell  charcoal  and  shell  powder for  industrial use; and coir  boards and coir pith. The good will  of  Kerafed through Kera, it is hoped can be thus employed to conquer newer domains. Also  in the  offing  are plans  for setting up a solvent extraction unit and an oil refinery in the southern region.    ..... ..... ........... ......  ......   .       ........ .....