DISTRIBUTION   NETWORKS Being the  fast moving consumer good that Kera is, purity and affordability are genuine safeguards not to be overlooking , But surely not the only ones.   At  Kerafed , we  believe that availability is equally important and constantly strive in hat direction. An endeavour  in  which highlights like most extensive procurement  channels  most  modern processing  facilities  and a gigantic storage  capacity  of 2100 tonnes  with  stock  points  at  prominent  cities in Kerala  aid  us  a  lot  in  ensuring  that  Kera's availability  year  round  is  a  reality.   Kerala  State  Civil  Supplies  Corporation  and  Consumer  Federation  have  taken  up distribution of Kera, in the public sector. Thus confirming Kera's availability  to people at large.  Additionally, in Kerala itself, we have over 5000 retail outlets  selling Kera. It is all these that  makes  Kerafed  and  Kera  dictate  the  price  of branded coconut  oil and related products in the nation.   MARKETING KERAFED  has  it  all-an  aggressive  marketing strategy, energetic sales team with an insight  into  the  future,  tremendous  confidence  gained from the past and reasonable ambitions for an unprecedented innings ahead.    Apart  from  meeting  the  market  needs  in  Kerala, Kera has made its presence felt in States like Madhya Pradesh, Tamil Nadu, Andhra Pradesh and Karnataka also.    Kera  is  currently  part  of  the  biggest  retail  network - CSD,  Ministry  of  Defence. Oilseed  co-operatives like Karnataka Oil Federation (KOF), Tamil Nadu Co-operative  Oil Growers Federation (TANCOF) and Oil Federation of Madhya Pradesh will all soon be complementing the already existing marketing and sales channels of Kera, in their respective States.

 

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